The best business podcasts for therapists offer something you can’t get from books or blog posts: conversation.
The podcasts featured in this list all give you a chance to tune in to candid conversations with mental health professionals, getting valuable lessons and perspectives straight from the source.
Whether you’re looking to scale your practice, explore new income streams, or find the perfect work-life balance, every one of these shows has something useful to share.
Have a look—you may just find your next favorite podcast.
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Abundant Practice
The Abundant Practice Podcast shies away from quick-and-easy growth hacks, focusing instead on long-term strategies for success and challenging myths and false beliefs that hold back private practice owners.
The host(s): After leaving agency work, Allison Puryear launched multiple successful practices in markets that were considered “saturated” at the time. It wasn’t always an easy path to follow, but she learned important lessons on her road to success which she now shares with therapists facing their own challenges.
Perfect for: Realists. Allison cuts through the noise and provides real insight into quick-and-easy fixes—from hyped-up tech platforms to hyperspeed scaling—that lead many therapists to stumble.
Special features: “Ask Allison.” This feature gives listeners the chance to submit their questions and get actionable answers from the podcast’s host.
Why you should tune in: Freebies. The Abundant Practice is supplemented by a wealth of worksheets, blog posts, and videos expanding upon topics covered in the podcast.
Sample episodes:
- What's the Best Income Stopping Point Before You Get Taxed More?
- I Want to Hire Therapists to Join My Group Practice. Any Financial Advice?
- How To Get More Private-Pay Clients
All Things Private Practice
True to its name, All Things Private Practice covers a broad range of topics relevant to self-employed therapists. Each episode features an expert guest from the world of private practice who specializes in the topic being covered.
The host: Not only an AuDHD licensed mental health and addiction therapist and a group practice owner but also an entrepreneur coach and strategist for neurodivergent business owners, Patrick Casale faced a steep learning curve—and bumps along the way—when he left community mental health to start his own practice. Today, he runs a successful group practice and coaches other therapists who run their own businesses. He also co-hosts the podcast Divergent Conversations.
Perfect for: Therapists at any stage of the journey. Earlier episodes focus more on how to launch a private practice, while recent episodes are likely to be more useful to established therapists.
Special features: The guests. All Things Private Practice manages to source engaging, interesting guests from all corners of the mental health sphere, and the host’s deft touch as an interviewer helps them shine.
Why you should tune in: Patrick Casale takes a BS-free approach to the realities of private practice, cutting through the noise and delivering information therapists can actually use.
Sample episodes:
- Overcoming Financial Obstacles in Private Practice [featuring Michael Fulwiler]
- Therapist Content Marketing & Tech Startup Consulting [featuring Michael Fulwiler]
- I'd Rather Work At Rikers: The Journey Of The Bad Indian Therapist [featuring Tracy Vadakumchery]
Business of Therapy
With their focus on marketing and scaling therapy practices—while avoiding burnout along the way—the Business of Therapy gives practice owners the tools they need to increase their income while managing work-life balance.
The host(s): After facing burnout working in the nonprofit world, Kelly McKenna left to start her own private practice—and earned $250K in her first year of business. Kelly’s MBA gives her expertise in the world of business, but she says you don’t need a degree to build a profitable practice.
Perfect for: Therapists who have recently launched their practices and want to scale up—or well-established therapists who have hit a plateau and need to give their marketing a shot in the arm.
Special features: Female focus. In terms of guests, the Business of Therapist prioritizes women in therapy and marketing and the expertise they have to share.
Why you should tune in: The personal touch. Kelly doesn’t pull any punches when she discusses the challenges she’s faced on her journey, but uses them as a foundation for actionable lessons.
Sample episodes:
- When Should You Raise Your Therapy Rates?
- How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris
- How This Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe
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Entrepreneurial Therapist
Billing itself as the “#1 Podcast for Ambitious Female Therapists,” Entrepreneurial Therapist has something for anyone determined to get ahead in private practice. Weekly episodes alternate between guest specials and solo lessons from the host.
The host(s): Danielle Swimm is a business coach who specializes in helping female and female-identifying therapists build practices and lifestyles they love. As a single mom loaded with student debt, she struggled to build her own practice. Now she’s using the lessons she learned along the way to help other therapists succeed.
Perfect for: Ambitious female therapists. True to its claim, Entrepreneurial Therapist specializes in content directed as women making their way in private practice, and features a variety of inspiring, expert guests.
Special features: Anti-burnout techniques. From nervous system regulation to mindset strategies, to practical advice on balancing private practice and motherhood, Danielle offers ample lessons in managing your own mental health as well as your clients’.
Why you should tune in: Personal perspectives. Danielle holds nothing back when it comes to sharing her own struggles with grief, burnout, and balancing work life with motherhood.
Sample episodes:
- Systematize and Scale Your Practice with Shaelene Kite
- Building & Selling a Cash Pay Group Practice as a Single Mom with Jessica Harris
- 4 Things I’m Grateful I Did That Led to Success
Heard Business School
Heard Business School features interviews with therapists who have built their own practices from scratch and have real, useful lessons to share. We’re in the business of helping therapists thrive in private practice. Every episode gives you something you can use to help you broaden your perspective, improve your work life, and build your dream practice.
The host(s): In-house marketer Michael Fulwiler is the brains behind Therapy Marketer, a newsletter for therapists marketing and building their own practices. He taps into his extensive network of successful private practice therapists to find guests with unique perspectives and actionable advice to share.
Perfect for: Therapists at every stage of their journey.
Special features: Special “Office Hours” episodes unpack the fine details of finances and admin, sourcing actionable advice from expert guests.
Why you should tune in: A wide perspective. Many episodes feature guests serving specific niches or addressing issues of diversity and inclusion in the therapeutic community.
Sample episodes:
- Income Beyond 1:1 Therapy Sessions with Dr. Alex Auerbach
- How to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKenna
- Office Hours: All Things S Corps for Therapists with Andrew Riesen
Practice of the Practice
Offering guidance to self-employed therapists at all points of the journey, Practice of the Practice offers numerous start-from-scratch introductions to topics like HR, marketing, and finances.
The host(s): Joe Sanok launched his blog in 2012, sharing tips he learned along the way as he built his own practice. Today, Practice of the Practice is the number-one-ranked podcast for therapists, and Joe offers a wide range of learning tools—from articles, to online courses, to TEDx talks.
Perfect for: Any therapist who has a question they need answered ASAP. With 1,000+ episodes to date, Practice of the Practice’s archives are like an audio encyclopedia for self-employed therapists.
Special features: New developments in psychotherapy. While Practice of the Practice devotes ample time to business admin, Joe also frequently features experts at the cutting edge of developments in (for instance) emotional regulation, music therapy, and psychedelic assisted therapy.
Why you should tune in: The archives. Practice of the Practice publishes multiple episodes per week, and it may be hard to keep up. But with an enormous catalog of past episodes, you can spend hours exploring virtually every topic relevant to self-employed therapists.
Sample episodes:
- LUW Series: Prepping for Tax Day with Andrew Riesen
- What to Do When Referrals Are Slow: Knowing Your Community with Nicole Ball
- Offering Therapy to Therapists with Nate Page
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Private Practice Elevation
On top of covering topics—like finances, insurance, and finding a niche—relevant to anyone running a private practice, Private Practice Elevation leans slightly more technical, featuring guidance when it comes to SEO best practices, web design, and content marketing.
The host(s): In 2016, Daniel Fava launched Create My Own Therapist Website, teaching therapists to use effective web design and online tools to market their practices. Today he offers web design and SEO services specifically for therapists, as well as free learning resources.
Perfect for: Luddites. If you’re at the point where you know your practice needs a stand-out online presence but the technical aspects of designing and launching your own site leave you overwhelmed, Private Practice Elevation breaks it down into digestible, jargon-free pieces.
Special features: Detailed instructions. Private Practice Elevation doesn’t shy away from step-by-step instruction. Ever wondered how to register a domain name or optimize your images for SEO? Daniel has you covered.
Why you should tune in: For the non-tech-savvy, there’s nothing more encouraging than an expert who can explain complex topics without dumbing them down. And it’s all too rare to find a web design expert who specializes in helping therapists.
Sample episodes:
- The Simplest Content Marketing Plan For Your Private Practice
- The Hidden Risk of Registering Your Domain with Your Website Builder
- 5 Steps to Optimize Your Blog Posts for SEO
Private Practice Pro
The Private Practice Pro podcast specializes in helping therapists launch their practices, grow their brands, and expand beyond one-on-one appointments into multiple streams of revenue.
The host(s): Kelley Stevens is an LMFT who, after launching her own successful private practice, began Private Practice Pro: A suite of courses and other resources designed to help self-employed therapists succeed.
Perfect for: Therapists at every stage of their journey.
Special features: The extras. Kelley’s blog posts, work books, and courses expand on topics covered in the podcast. They’re hands-on tools for putting theory into practice.
Why you should tune in: As an adjunct professor at Pepperdine University and Carleton College, Kelley’s teaching expertise shines when she breaks down often-overwhelming aspects of running your own practice into actionable lessons.
Sample episodes:
- Unleashing the Power of Email Marketing for Therapists: Insights from a Marketing Professional
- Demystifying the Financial Complexities of Private Practice with Heard
- The Therapist Hustle: From Grad School to Group Practice
Private Practice Startup
With a focus on marketing, the Private Practice Startup features real-life stories from guests who have built their practices, as well actionable advice and think-pieces on current issues in private practice.
The host(s): Dr. Kate Campbell and Katie Lemieux are both Licensed Marriage and Family Therapists (LMFTs) who both built thriving, six-figure practices from the ground up. Today they specialize in helping therapists achieve their business goals.
Perfect for: Any therapist who needs inspiration. With so many real-life stories from therapists who have struggled with and overcome obstacles building their practices, the Private Practice Startup offers abundant proof that hard work and determination pay off.
Special features: The Success Stories series. These interviews with successful self-employed therapists face the facts when it comes to the challenges guests have tackled, but they also help illustrate the strategies—and attitudes—that lead to success.
Why you should tune in: The hosts’ rapport. Kate and Katie’s positive energy and entertaining back-and-forth guarantee every episode feels like a conversation, not a lecture.
Sample episodes:
- How to Boost Client Retention Rates in Private Practice
- Amanda's Success Story: Where Are They Now
- Building a Therapist Referral Community That Benefits Both Therapists and Clients
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Productive Therapist
The Productive Therapist podcast is laser focused on providing detailed, actionable guidance with each episode. Sure, they like to have some fun while they’re at it—but the goal is always genuinely useful takeaways for listeners.
The host(s): Uriah Guilford is a therapy practice owner who has found success by streamlining systems, outsourcing tasks, and designing routines that make life as a solo therapist less stressful and—yes—more productive.
Perfect for: Therapists with a packed schedule. Not only are the episodes short, but Productive Therapist helps you make the most of your hours in the office.
Special features: The delegation mindset. Productive Therapist often highlights methods for outsourcing or streamlining day-to-day operations that other podcasts and coaches may overlook.
Why you should tune in: With 200+ episodes, many of which focus on specific apps or methods for improving efficiency, Productive Therapist’s archives are like a toolbox of time-saving techniques.
Sample episodes:
Selling the Couch
Focused on helping private practice therapists diversify their incomes—while building healthy mental and emotional habits along the way—Selling the Couch offers clear-sighted guidance in an ever-changing industry.
The host(s): An object lesson in the value of branching out as a therapist, Dr. Melvin Varghese creates podcasts, videos, and online courses that help subscribers break into new income streams.
Perfect for: Building a diversified practice. If you’re ready to expand your practice beyond one-on-one client sessions, Selling the Couch gives you the tools you need.
Special features: Free online courses and guides. If a particular episode leaves you inspired, Selling the Couch often offers free supplementary learning materials to help you put your new knowledge to work.
Why you should tune in: Melvin’s advice and lessons are straightforward and hype-free, making the prospect of branching out into new income streams like podcasts and online courses feel (actually) achievable.
Sample episodes:
- What Therapists Should Know As Billions Are Invested In Mental Health Startups
- How to Start Writing a Book: Things They Don’t Tell You
- Behind the Scenes of a Rebrand
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Grab your earbuds and sample an episode from the Heard Business School Podcast.
This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this post.
Bryce Warnes is a West Coast writer specializing in small business finances.
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